Lendflow Privacy Policy
Last Updated: 02/28/2025
This privacy policy (“Policy”) describes how Lendflow, Inc. and its affiliated companies (“Company”) collect, use and share personal information of users of this website, www.lendflow.com (the “Site”).
WHAT WE COLLECT
We obtain your consent before collecting or using your personal information, except where permitted by law (e.g., to fulfill a contract or comply with legal obligations). We use industry-standard security measures, such as encryption, to protect it. Below are the categories of personal information we collect, along with their purposes, retention periods, and sharing practices::
- Information You Provide: We may collect your name, postal address, email address, phone number, username, password, as well as other information you directly provide to us through the Site. This may include financial details (e.g., bank account information, income data) necessary for financing applications.
- Information We Get From Others: We may get information about you from other sources, such as credit reports from credit bureaus, verification data from financial institutions, or publicly available information to assess financing eligibility. We may add this to information we get from the Site.
- Information Automatically Collected: We automatically log information about you and your computer. For example, when visiting our Site, we log your computer operating system type, browser type, browser language, the website you visited before browsing to the Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site.
- Cookies: We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.
We do not “sell” your personal information as defined by the CCPA. We may share identifiers and financial information with lenders and service providers to provide our services, as detailed in “SHARING OF PERSONAL INFORMATION.”
USE OF PERSONAL INFORMATION
We use your personal information as follows:
- We use your personal information to operate, maintain, and improve our sites, products, and services (e.g., to process your financing applications or enhance our website’s user experience).
- We use your personal information to respond to comments and questions and provide customer service.
- We use your personal information to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
- We use your personal information to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.
- We use your personal information to provide and deliver products and services you request (e.g., to manage your account or facilitate lender connections).
- We use your personal information as provided for in any agreement between you and Lendflow for services.
SHARING OF PERSONAL INFORMATION
We may share personal information as follows:
- We may share personal information with your consent. For example, you may let us share personal information with others for their own marketing uses. Those uses will be subject to their privacy policies.
- We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
- We may share personal information for legal, protection, and safety purposes.
- We may share information to comply with laws.
- We may share information to respond to lawful requests and legal processes.
- We may share information to protect the rights and property of Lendflow, Inc., our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.
- We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.
- We may share information with those who need it to do work for us or to deliver services you have requested (e.g., payment processors, hosting services, analytics providers, or lenders to assess and provide financing services).
- We may also share aggregated and/or anonymized data with others for their own uses.
- We may share and disclose information as provided for in any agreement between you and Lendflow for services.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and processed in countries outside your region. We use Standard Contractual Clauses (SCCs) to ensure it remains protected. Contact legal@lendflow.com for more information.
LEGAL BASIS FOR PROCESSING
We process your personal information based on:
- Consent: You’ve agreed to let us send you marketing emails or use certain cookies (you may withdraw consent anytime via legal@lendflow.com).
- Contract Necessity: We need your data to provide financing services or fulfill agreements with you (e.g., using identifiers and financial data for applications).
- Legitimate Interests: We use data to improve our Site, prevent fraud, and ensure security (e.g., analyzing internet activity), where these interests don’t override your rights.
- Legal Obligation: To meet regulatory requirements (e.g., retaining financial data for tax compliance).
You can request more details by emailing legal@lendflow.com.
INFORMATION CHOICES AND CHANGES
You have control over your personal information:
- Marketing Opt-Out: Our marketing emails include an “unsubscribe” link. Opting out stops marketing messages, but we may still send non-marketing emails (e.g., account updates).
- Cookies: Adjust your browser settings to reject or delete cookies. Note: This may affect Site functionality.
- Your Rights: Depending on your location, you may have:
- Access: Request a copy of your data.
- Deletion: Ask us to delete your data (subject to legal exceptions).
- Correction: Update inaccurate or incomplete data.
- Opt-Out of Sharing/Selling: Opt out of data sharing or selling (we don’t sell data, but you can opt out of sharing with partners for their marketing).
- Data Portability: Receive your data in a portable format.
- Withdraw Consent: Stop processing based on consent.
- How to Exercise Rights: Email legal@lendflow.com with your request (e.g., “I want to access my data”). Include your name and account details for verification. We’ll respond within 30 days, unless extended as permitted by law.
CONTACT INFORMATION
Questions or comments about this Privacy Policy? Contact us at:
LendFlow, Inc.
2222 Rio Grande St., STE 110-B
Austin, TX 78705
Email: legal@lendflow.com
CHANGES TO THIS PRIVACY POLICY
We may change this privacy policy. If we make any changes, we will change the Last Updated date above.
